The brief was to create fun content that was at once engaging and informative. In order to create that some fun illustrations were made to talk about Britney Spears' sartorial choices, or being invited by the queen of England and receiving etiquette instructions from the butler. Also created using illustration was an animation to play on screens around Madame Tussauds to publicise the tour, showing visitors being amazed, scared, surprised in the different areas of the museum.