The concept of the East Wing exhibitions are quite unique as each one is curated by the students of the Courtauld Insitute of Art. In order to bring out East Wing Nine committee's curatorial concepts the aim was to create a visual experience that was more than an online catalogue. Using some elements of the building where the exhibition takes place to create a virtual 2-dimensional interactive space that enables visitors to explore the different themes and the artworks.
Each visitor, when confronted with a room full of artwork creates a hierarchy of personal preference in order to explore those works they feel drawn to. Similarly the website displays all the works located in the themed-room and invites users to bring to the forefront those works they wish to find out more about.